Congruence Bias (Why do we avoid testing our initials beliefs?)
The Congruence Bias, a brief explanation
What is the Congruence Bias?
The congruence bias is the tendency for people to rely on their original idea or belief (or hypothesis) whilst neglecting to consider a new idea (or test a new hypothesis) as people rarely try to disprove their own initials belief about something.
Example
In marketing whilst trying to develop an effective marketing strategy to sell a produce you may find that one marketing strategy does not work but persist in its use rather than trying a new strategy.
The literature
Mellers, B. A., Baker, J. D., Chen, E., Mandel, D. R. & Tetlock, P. E. (2023). How generalizable is good judgment? A multi-task, multi-benchmark study. Judgment and Decision Making, 12(4), 369-381. Doi: 10.1017/S1930297500006240
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