Puffery Doctrine (Why do we exaggerate our claims?)
The puffery doctrine, a brief explanation
What is the puffery doctrine?
The puffery doctrine is the tendency to exaggerate your claims when trying to sell or promote a product.
Examples
If you work for a publishing house when selling a new book you may promote it as the best book on the topic.
When promoting a food at your business you may say that your food is the best in the country.
The literature
Padfield, S. J. (2008). Is puffery material to investors: Maybe we should ask them. University of Pennsylvania Journal of Business Law, 339.
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